Commenter Glen Filthie raises a good point that it is a hard sell to young people when you're competing with all of the partying and hoopla offered by the other side.
Think about what your morals and ethics offer to today's young man:
responsibility to others
It's true, I respond, but you're missing the key ingredient in the sales pitch - pride. Go and read it there.
It is true that I am trying to instill pride in my son. I think this is the utmost importance in his healthy development. A proud person will have no fear facing difficult situations with critical thinking. A proud person will make the responsible decision, showing self restraint. A proud person will keep his responsibilities to others and develop a strong work ethic.
A proud person would never rape someone. Why would he lower himself to such a horrible crime?
A proud person would never steal. He doesn't need to take something he hasn't earned from someone who has.
A proud person wouldn't assault someone, although he would certainly be willing to fight for a just reason. Harming another person causes harm to oneself.
A proud person will always make the best decision for himself which means making the best decision for those around him.
A proud person will not destroy themselves with promiscuity instead of seeking loving relationships.
Pride, as long as it is balanced by the right level of humility will guide one through life's challenges and help overcome temptations along the way. Bring back pride.
It is nearly impossible to sell good, restrained behavior without allowing the well-deserved feelings of pride as a reward. It's time that we start promoting pride as a positive emotion that everyone deserves to feel - if only they behave in a way that builds pride.